WKBN 27 Brings Major Local News to Weekend Mornings

The Valley Gets Real Local News On Weekend Mornings Beginning April 2nd

WKBN 27 First News is set to premiere a new weekend morning newscasts Saturday, April 2nd and Sunday, April 3rd. Channel 27 has made another major investment in our coverage, expanding the Valley’s largest news team even more. Click the image above to view a video introduction from the team.

We welcome Northeast Ohio Native Abbie Schrader back home and to the anchor desk. Together with several journalists and technicians behind-the-scenes, Abbie will lead a team bringing you news from overnight, new details on major stories, and events affecting your day. Storm Team 27 Meteorologist Alex George is excited to move into an expanded role, bringing you the most accurate weather forecasts for where you live. Reporter Christina Mullen will deliver live reports from all over Mahoning, Trumbull, Columbiana and Mercer Counties. These newscasts will also cover festivals and happenings of interest taking place on weekends.

Don’t miss out on having your advertising message featured during these exciting new newscasts! Ask your account manager about a special introductory offer.
WKBN 27 First News Saturday Morning airs from 6:00-8:00 AM
WKBN 27 First News Sunday Morning airs from 7:30-9:00 AM

Reach Your Upscale Customers By Advertising During March Madness on CBS 

Watch March Madness on WKBN 27

March Madness is upon us! Your upscale customers will be watching.

The NCAA tournament is a great way to reach an upscale audience in the Valley. According to market research done by Marshall Marketing, March Madness viewers in the Youngstown area over-index in the following areas:

  • 75K+ and 100K+ household incomes
  • graduate degree
  • pay for home remodeling
  • purchase new carpeting/flooring
  • purchase new window or doors
  • buy or sell a house in the next 12 months
  • buy a new television
  • plan to purchase furniture and mattress
  • vacation requiring airline tickets/hotel
  • buy new tires

Live TV Continues To Be The Best Place To Reach Your Customers 

WYTV, MyYTV, FOX Youngstown, Bounce, WKBN logos
Live Programming Is Still The Dominant Form Of Media

Live TV is still the top way to consume video, according to Nielsen’s fourth-quarter 2015 Local Watch Report. Nationally, adults 25-54 watch over three hours of live television a day in 24 of the top 25 markets.
One of our closest major markets is Cleveland, which watches the most television of any measured market area, with nearly six hours of total viewing, including more than 4.5 hours of live TV. Pittsburgh was ranked fifth.

Live TV programming chart

Live programming will be hot the next few weeks with upcoming events like the Academy Awards, NCAA March Madness, NBA Basketball, and NASCAR.

The Valley’s #1 News Website Shows Huge Growth

Thanks For Making WKBN the Valley’s Digital News Leader Again!

WKBN.com again was the #1 local media website in the Valley for the month of December and has shown phenomenal growth over the past year. As news continues to be viewed across more platforms, WKBN.com overall page views have increased 46% and digital video views jumped a whopping 221% since 2014!

WKBN.com has large gains in page views and video views from 2014 to 2015

* WKBN.com #1 rankings based on comScore and Hitwise data, leaders in the digital marketplace.

 

Advertise With The Valley’s Primetime Leaders! 

WKBN was the most watched station during the November 2015 sweeps period, and nine of the top 10 primetime shows in the ages 25 to 54 demographic were on WKBN (CBS) and WYTV (ABC).November 2015 sweeps ratings

Adults ages 25-54 ratings during November 2015 Sweeps.

And during the November sweeps period, WKBN/WYTV/WYFX/MyYTV had 71% of total household primetime viewers! More viewers means more chances for your message to reach potential customers.

Total household viewership during primetime in November 2015.

Total household viewership during primetime in November 2015.

Contact your local account manager to have your commercial showcased in our primetime shows.

We are your broadcast home for your favorite local basketball teams!

Hoops Action Begins Now And We Are Your Regional Basketball Headquarters!

WKBN, FOX Youngstown, WYTV, MyYTV logos - basketball

Make sure your commercial message is featured during these great local and regional games:
WYTV has six Cavaliers regular season games and the NBA Playoffs and Finals.
WKBN has four Buckeyes games and the Big Ten Championship.
MyYTV has 11 YSU Men’s Basketball games and 12 YSU Women’s Basketball games
MyYTV also broadcasts seven live local high school basketball games. Each high school game streams live on WKBN.com along with commercials.
WYTV-TV
Cleveland Cavaliers
12/25/15   CLEVELAND at Golden St
1/23/16     CLEVELAND vs Chicago
1/30/16     CLEVELAND vs San Antonio
2/21/16     CLEVELAND at Oklahoma
3/13/16     CLEVELAND at LA Clippers
4/9/16       CLEVELAND at Chicago
+NBA Playoffs and Finals from April to June
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WKBN-TV
Ohio State Basketball
12/12/15    OHIO STATE at Connecticut
12/19/15    OHIO STATE vs Kentucky
1/10/16      OHIO STATE at Indiana
1/31/16      OHIO STATE vs Maryland
2/21/16      BIG TEN Wildcard
2/28/16      BIG TEN Wildcard
3/6/16        BIG TEN Wildcard
3/12/16      BIG TEN Semi-Final
3/13/16      BIG TEN Championship
______________________________________
MyYTV
YSU Men’s Basketball
12/15/15      YSU Men vs Geneva
1/4/16          YSU Men at Oakland (live)
1/7/16          YSU Men vs Milwaukee
1/9/16          YSU Men vs Green Bay
1/18/16        YSU Men vs Valparaiso
2/4/16          YSU Men vs Oakland
2/6/16          YSU Men vs Detroit
2/13/16        YSU Men vs Cleveland State
2/16/16        YSU Men vs UIC
2/25/16        YSU Men vs Wright State
2/27/16        YSU Men vs Northern Kentucky
YSU Women’s Basketball
12/14/15      YSU Women vs Salem International
12/16/15      YSU Women vs Lake Erie
12/30/15      YSU Women vs Tennessee State
1/7/16          YSU Women vs Milwaukee
1/9/16          YSU Women vs Green Bay
1/28/16        YSU Women vs Wright State
1/30/16        YSU Women vs Northern Kentucky
2/4/16          YSU Women vs Oakland
2/6/16          YSU Women vs Detroit
2/20/16        YSU Women vs Cleveland State
2/25/16        YSU Women vs Valparaiso
2/27/16        YSU Women vs UIC