Don’t Miss Out On Advertising During These Great Holiday Specials!

Reach Holiday Shoppers By Advertising During These Specials!
Holiday shoppers will be watching these great specials.

Holiday programming on WKBN, WYTV, WYFX, and MyYTV

Your commercial can be highlighted in these highly viewed specials:
WKBN-TV
11/26              9:00 AM    THANKSGIVING DAY PARADE
11/28              8:00 PM    FROSTY THE SNOWMAN/ FROSTY RETURNS
11/28              9:00 PM    STORY OF SANTA CLAUS
12/1                8:00 PM    RUDOLPH REDNOSE REINDEER
12/12              8:00 PM    RUDOLPH REDNOSE REINDEER (encore)
12/12              9:00 PM    THE FLIGHT BEFORE CHRISTMAS
12/18              8:00 PM    FROSTY THE SNOWMAN/ FROSTY RETURNS
12/18              9:00 PM    A HOME FOR THE HOLIDAYS
12/23              8:00 PM    I LOVE LUCY CHRISTMAS
_______________________________________________________________
WYFX-TV
12/22              8:00 PM    SIMPSONS HOLIDAY
12/22              8:30 PM    ICE AGE MAMMOTH CHRISTMAS
12/31              8:00 PM    PITBULL’S NEW YEARS REVOLUTION
12/31              11:00 PM  FOX NEW YEARS EVE SPECIAL
_________________________________________________________________
WYTV-TV
11/25             8:00 PM      A CHARLIE BROWN THANKSGIVING
11/26             10:00 AM    AMERICAN THANKSGIVING PARADE
11/27             8:00 PM      SANTA CLAUS IS COMING TO TOWN
12/3               8:00 PM      TOY STORY TIME FORGOT/SHREK THE HALLS
12/3               9:00 PM      CMA COUNTRY CHRISTMAS
12/15             8:00 PM      TOY STORY TIME FORGOT/SHREK THE HALLS (encore)
12/17             8:00 PM      DISNEY’S PREP & LANDING
12/19             8:00 PM      I WANT A DOG FOR CHRISTMAS CHARLIE BROWN
12/24             8:00 PM      50TH CHRISTMAS CHARLIE BROWN
12/24             9:00 PM      A CHARLIE BROWN CHRISTMAS
12/25             10:00 AM    DISNEY PARKS PARADE
12/25             8:00 PM      CMA COUNTRY CHRISTMAS
12/28             8:00 PM      HAPPY NEW YEAR CHARLIE BROWN
12/28             9:00 PM      RUDOLPH’S SHINY NEW YEAR
12/31             8:00 PM      DICK CLARK PRIMETIME NEW YEAR’S ROCKIN EVE
12/31             11:30 PM    NEW YEARS ROCKIN EVE

WKBN Is The Place To Be For Morning News

CBS Morning Shows
WKBN and CBS Give Valley Viewers The News They Need In The Morning

CBS This Morning is the fastest growing national morning news, and WKBN First News This Morning is the fastest growing morning news in the Valley—increasing 16% in household viewership so far this year. Both newscasts are focused on giving viewers the news they need with less fluff.

WKBN First News also has a new look in the morning, with Lauren Wood and Dan Martin joining Rich Morgan.

CBS launched the hard-news format nearly three years ago with Charlie Rose, Gayle King, and Norah O’Donnell and recently hit the 1,000 episode milestone.

WKBN.com is the Valley Leader Online 

WKBN.com is Still the Valley’s #1 Website!

WKBN was the top local website throughout the summer (May, June, July, and August). As summer comes to a close and the weather becomes more severe, remember that WKBN.com is the area’s #1 source for weather information and breaking news according to Marshall Marketing and averages seven million page views a month.

WKBN leads Vindy and WFMJ in page views

August 2015 Hitwise: Most Popular By Page Views

August data from Hitwise and comScore show WKBN.com as the leader in page views of the top three local websites. WKBN beat the competition in page views in May, June, and July as well.

Don’t Miss These Changes Coming To The Valley’s Favorite Newscasts

Stan Boney, Erika Thomas, and Dave Sess - the new WKBN news team

From left to right: Stan Boney, Erika Thomas, Dave Sess


The most experienced news team in the market premieres a 90 minute newscast.

WKBN begins it’s new 5:30 PM newscast this week, giving viewers a 90 minute block of the best live, local news every weeknight. Also, both Dave Sess and Stan Boney are making big moves on September 21st. They will be teammates now on WKBN. Dave will anchor from 5:00-6:30 PM with Erika Thomas. Stan will anchor the highly-­rated 10:00 PM newscast on FOX Youngstown and the 11:00 PM news on WKBN with Erika.

Coming off a July Sweeps period where WKBN had the most-watched news at noon, 6:00 PM, and 11:00 PM, we are excited that these changes will make our newscasts even stronger! Be a part of our team and contact your local account manager to have your commercial showcased in the Valley’s top newscasts.

Be a Part of History as Colbert Takes Over The Late Show

The Late Show with Stephen Colbert

The Valley Will Be Watching The New Late Show On WKBN!
Be a part of one of the most highly-anticipated TV premieres in recent memory as Stephen Colbert takes over The Late Show on CBS. Valley customers will sure to be tuning in to WKBN-TV as Colbert welcomes politicians, “A-list” actors, and Grammy Award winning musicians throughout his first week:

Tuesday, Sept. 8: Actor George Clooney; Republican Presidential candidate Jeb Bush; musical performance by Jon Batiste and Stay Human with special guests

Wednesday, Sept. 9: Actress Scarlett Johansson; SpaceX and Tesla Motors CEO Elon Musk; interview with and musical performance by Kendrick Lamar

Thursday, Sept. 10: Vice President Joe Biden; Uber CEO Travis Kalanick; musical performance by Toby Keith

Friday, Sept. 11: Comedian Amy Schumer; author Stephen King; interview with and musical performance by Troubled Waters

www.colbertlateshow.com
www.youtube.com/ColbertLateShow

Advertise With The Valley’s Primetime Leaders! 

Team Up With The Valley’s Primetime Leaders!
17 of the top 20 primetime shows in the key female demographic ages 25 to 54 were on WKBN (CBS), WYTV (ABC), and WYFX (FOX) in July 2015.

Ratings chart women 25-54 during July 2015

Women ages 25-54 ratings during July2015.

Women ages 25-54 ratings during July2015.
And during the July Sweeps period, WKBN/WYTV/WYFX/MyYTV had 70% of total household primetime viewers! More viewers means more chances for your message to reach potential customers.

Household viewership in July 2015

Total household viewership during primetime July 2015

Total household viewership during primetime in July 2015.
Contact your local account manager to have your commercial showcased in our primetime shows.  For more information, visit Advertise with us on WKBN.com.

WKBN/WYFX/WYTV: The Valley’s Home For Football!

Are You Ready For Some Football?

NFL football is upon us, and the Valley is ready. Football is the most-watched sport in the country, and locally everyone is ready to see how the Browns and Steelers are shaping up for the season.

Don’t miss out on advertising during these exciting preseason games. Check out all the great match-ups on WKBN, WYFX, and WYTV:

WKBN

Friday, 8/14, 7:30PM     Pittsburgh at Jacksonville—with pre and post-game shows
Friday, 8/28, 8:00PM     Detroit at Jacksonville
Saturday, 8/29, 8:00PM Seattle at San Diego
Thursday, 9/3, 7:30PM  Carolina at Pittsburgh—with pre and post-game shows

WYFX

Sunday, 8/23, 1:00PM    Green Bay at Pittsburgh—with pre and post-game shows
Sunday, 8/23, 8:00PM    St. Louis at Tennessee
Saturday, 8/29, 4:00PM  Pittsburgh at Buffalo—with pre and post-game shows
Sunday, 8/30, 4:00PM    Houston at New Orleans

WYTV

Thursday, 8/13, 8:00PM  Washington at Cleveland—with pre-game show
Saturday, 8/29, 7:00PM   Cleveland at Tampa Bay—with pre-game show
Thursday, 9/3, 8:00PM    Cleveland at Chicago—with pre-game show
Sell more products by advertising in the hottest August programming on broadcast TV!

Are you looking for upscale customers?

PGA Tour logo
Golf on Broadcast TV Delivers Upscale Customers to Your Business

Reach an upscale audience by advertising during golf on WKBN and FOX Youngstown.

According to a recent survey by Marshall Marketing, Mahoning Valley residents who watch golf:

Are more likely to have a household income above $75K or above $100K
Are more likely to buy or lease a new vehicle in the next 12 months
Are more likely to purchase new furniture in the next 12 months
Are more likely to sell or buy a house in the 12 months

Invest in these upcoming high-profile events on WKBN and WYFX:

WKBN
(8/8, 8/9) WGC-Bridgestone Invitational—Akron, OH—High local interest and highly viewed
(8/15, 8/16) PGA Championship—Kohler, WI—Final major of the golf season
(8/22, 8/23) Wyndham Championship—Greensboro, NC—The last event before playoffs for the FedEx Cup
(8/29, 8/30) The Barclays—Plainfield, NJ—Last tournament on CBS before the start of college football

WYFX
(8/22, 8/23) U.S. Amateur Championship—Olympia Fields, Ill

Combine TV and Digital Advertising!

TV And Digital Advertising Are A Perfect Match!
Television is a powerful business driver for advertisers, but it also has an important impact on your other forms of marketing. When you combine online and broadcast TV advertising, you increase positive perception and recall for your business over just television advertising alone.

Interactive Advertising

The Interactive Advertising Bureau (IAB), 2014

WKBN offers a number of options to showcase your business online and on-air. Contact your local account manager or visit Advertise with us on WKBN.com for more information on advertising on television or on the web.

Primetime Is Your Time To Reach Customers!

9 of the top 10 primetime shows in the key adults aged 25 to 54 demographic were on CBS (WKBN) or ABC (WYTV) in May 2015.

And during the May Sweeps period, WKBN/WYTV/WYFX/MyYTV had 73% of total primetime viewers!

Total primetime viewership during May 2015.

Contact your local account manager to have your commercial showcased in these great new shows.  For more information, visit Advertise with us on WKBN.com.

All Nielsen data included in this report represents Nielsen’s estimates, and Nielsen has neither reviewed nor approved the data included in this report.