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WKBN is again expanding our digital marketing efforts by adding two new local digital experts. We are pleased to announce that Stephanie Clark and Kevin Tournoux have become the newest Digital Account Executives on the WKBN sales team. They will focus on helping businesses grow through our various digital advertising options, such as premium display advertising, search engine marketing (SEM), social media ad campaigns, and the Valley’s home for breaking news: WKBN.com.
Contact our Digital Sales Manager Mark Dinovitz or Nikki Manuel to review your digital accounts today.
Stephanie Clark comes to WKBN from a career in sales and television in Los Angeles. She has over seven years experience in the television industry. Stephanie is a graduate of Arizona State University and resides with her family in Canfield.
Kevin Tournoux is originally from Cleveland and currently lives in Poland. He spent the last four years in digital marketing and sales in the automotive industry. Kevin earned his bachelor’s degree and MBA from Walsh University in North Canton.
94% of homes in the four county DMA have broadcast TV.
Only 58% of the viewers in the four county DMA have cable.
Cable Market Percentage by County 2011-2015
(Source: Nielsen/Claritas February 2015 )Newspaper readership continues to decline. Sunday Vindicator subscriptions represent only 19% of households in the four county DMA.
Newspaper Subscriptions 2011-2014
(Source: Alliance for Audited Media March 2014)