WKBN 27 Brings Major Local News to Weekend Mornings

The Valley Gets Real Local News On Weekend Mornings Beginning April 2nd

WKBN 27 First News is set to premiere a new weekend morning newscasts Saturday, April 2nd and Sunday, April 3rd. Channel 27 has made another major investment in our coverage, expanding the Valley’s largest news team even more. Click the image above to view a video introduction from the team.

We welcome Northeast Ohio Native Abbie Schrader back home and to the anchor desk. Together with several journalists and technicians behind-the-scenes, Abbie will lead a team bringing you news from overnight, new details on major stories, and events affecting your day. Storm Team 27 Meteorologist Alex George is excited to move into an expanded role, bringing you the most accurate weather forecasts for where you live. Reporter Christina Mullen will deliver live reports from all over Mahoning, Trumbull, Columbiana and Mercer Counties. These newscasts will also cover festivals and happenings of interest taking place on weekends.

Don’t miss out on having your advertising message featured during these exciting new newscasts! Ask your account manager about a special introductory offer.
WKBN 27 First News Saturday Morning airs from 6:00-8:00 AM
WKBN 27 First News Sunday Morning airs from 7:30-9:00 AM

Reach Your Upscale Customers By Advertising During March Madness on CBS 

Watch March Madness on WKBN 27

March Madness is upon us! Your upscale customers will be watching.

The NCAA tournament is a great way to reach an upscale audience in the Valley. According to market research done by Marshall Marketing, March Madness viewers in the Youngstown area over-index in the following areas:

  • 75K+ and 100K+ household incomes
  • graduate degree
  • pay for home remodeling
  • purchase new carpeting/flooring
  • purchase new window or doors
  • buy or sell a house in the next 12 months
  • buy a new television
  • plan to purchase furniture and mattress
  • vacation requiring airline tickets/hotel
  • buy new tires