Daybreak Breaks Ratings Records!

WYTV’s Daybreak has its best ratings period in a decade

Daybreak more than doubled its ratings since last May to become the 2nd most watched morning newscast in key demographics:


The demographic of women aged 25-54 increased 125% from last May.

The demographic of adults aged 25-54 increased 145% from last May.

Daybreak increased both from last May and from the last ratings period in February, while WFMJ’s ratings declined over the same periods. 

For more information on advertising on WYTV and Daybreak, contact your local account executive or Nikki Manuel.

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