Live TV is still the top way to consume video, according to Nielsen’s fourth-quarter 2015 Local Watch Report. Nationally, adults 25-54 watch over three hours of live television a day in 24 of the top 25 markets.
One of our closest major markets is Cleveland, which watches the most television of any measured market area, with nearly six hours of total viewing, including more than 4.5 hours of live TV. Pittsburgh was ranked fifth.
Live programming will be hot the next few weeks with upcoming events like the Academy Awards, NCAA March Madness, NBA Basketball, and NASCAR.