Reach Your Upscale Customers By Advertising During March Madness on CBS 

Watch March Madness on WKBN 27

March Madness is upon us! Your upscale customers will be watching.

The NCAA tournament is a great way to reach an upscale audience in the Valley. According to market research done by Marshall Marketing, March Madness viewers in the Youngstown area over-index in the following areas:

  • 75K+ and 100K+ household incomes
  • graduate degree
  • pay for home remodeling
  • purchase new carpeting/flooring
  • purchase new window or doors
  • buy or sell a house in the next 12 months
  • buy a new television
  • plan to purchase furniture and mattress
  • vacation requiring airline tickets/hotel
  • buy new tires

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