Marshall Marketing is our qualitative research partner, creating comprehensive surveys that give us in-depth market research and media usage, focusing on a variety of business categories.
Kantar Media tools allow us to establish advertising strategies based on media spending data and provides in-depth and flexible views of media expenditures, occurrences, and more. This data can help you gain a comprehensive grasp of the market and a real competitive advantage.
The Television Bureau of Advertising works with the broadcast television industry to promote local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile.
Nielsen rating systems are the primary source of audience measurement information in the television industry around the world. We can analyze these ratings to create your most effective TV advertising schedule.