94% of homes in the four county DMA have broadcast TV.
Only 58% of the viewers in the four county DMA have cable.
Cable Market Percentage by County 2011-2015
(Source: Nielsen/Claritas February 2015 )Newspaper readership continues to decline. Sunday Vindicator subscriptions represent only 19% of households in the four county DMA.
Newspaper Subscriptions 2011-2014
(Source: Alliance for Audited Media March 2014)