Primetime Is Your Time To Reach Customers!

9 of the top 10 primetime shows in the key adults aged 25 to 54 demographic were on CBS (WKBN) or ABC (WYTV) in May 2015.

And during the May Sweeps period, WKBN/WYTV/WYFX/MyYTV had 73% of total primetime viewers!

Total primetime viewership during May 2015.

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All Nielsen data included in this report represents Nielsen’s estimates, and Nielsen has neither reviewed nor approved the data included in this report.

Broadcast TV is Still the #1 Way to Reach Your Potential Customers

94% of homes in the four county DMA have broadcast TV.
Only 58% of the viewers in the four county DMA have cable.
Cable Market Percentage by County 2011-2015

(Source: Nielsen/Claritas February 2015 )Newspaper readership continues to decline. Sunday Vindicator subscriptions represent only 19% of households in the four county DMA.

Newspaper Subscriptions 2011-2014

(Source: Alliance for Audited Media March 2014)